Per-client libraries
Every reviewed video stays in that brand’s library with its metrics and breakdown, isolated from other clients.
Agencies
Creative research that survives a client review.
Agency ad creative is the work of producing video concepts for client brands at volume. Doomscroll gives each client a separate workspace and reference library, researches the public videos their audience watches, and writes original scripts with the source and reasoning attached, so a recommendation can be defended rather than asserted.
The hard part of agency creative is not volume. It is being able to answer "why this one?" in a room, for every concept, every week.
Research my brandTaste does not scale across ten clients.
A senior strategist can look at a feed and know what to try. That judgement does not transfer cleanly to a new hire, a new category or a Monday with ten briefs due. What transfers is a written reason: this reference, this observable mechanic, this hypothesis.
What Doomscroll looks for
What agencies get out of the research
Defensible concepts
Each script names the source and the specific creative choice being tested, which makes review a discussion about evidence.
Exportable output
Selected scripts and references export to CSV so the plan moves into whatever the team already runs on.
How it works
Running a client brief through Doomscroll
Open a workspace
One per client brand, holding its context, library and history.
Set the direction
Confirm the audience and format focus, or redirect the research mid-run as the brief changes.
Deliver with evidence
Export the scripts with their sources so the recommendation arrives already justified.
Answers
Common questions
Is client research kept separate?
Yes. Each brand gets its own workspace, and research history is isolated per workspace. A reference library built for one client is never mixed into another, and deleting a research run does not remove the library it contributed to.
Can I show the reasoning to a client?
That is the intent. Every script carries the source video it adapted and an explanation of the observable choices that transferred, so a concept arrives with evidence rather than as taste. Scripts and references export to CSV.
Does it work for clients in unfamiliar categories?
Yes. Research starts from the client website rather than from category assumptions, so a brand you have never worked with is handled the same way as a familiar one. You confirm the direction before research spends anything.
Can several people work on the same client?
Yes. A workspace holds the brand context, the reference library and the research history, so a strategist and a writer see the same evidence rather than rebuilding context from a shared document.
Concepts with a paper trail.
Agencies use Doomscroll so that creative recommendations carry their own evidence into the room. The research is repeatable across clients, and the reasoning stays attached to the script long after the person who ran it has moved to another account.
Audience-specific directionObservable creative breakdownOriginal, ready-to-film script
Less searching. More filming.
Give Doomscroll your brand. Get a script you can test.
Start with a website or short description. Doomscroll follows the audiences, finds useful references and turns the strongest patterns into original work.
Find my next script