The opening
What is on screen in the first frame, and the exact words that carry the first two seconds.
UGC ads
UGC-style scripts, grounded in real references.
UGC ads are short-form videos made to look like a real person filmed them rather than a brand. Doomscroll researches the public UGC-style videos your audience already watches, breaks down the creative choices inside them, and writes original scripts a creator can film. It does not render video or generate synthetic presenters.
The format works because it looks unrehearsed. That is difficult to fake from a template, and much easier when you can see exactly how comparable videos were built.
Research my brandUGC looks easy until you have to brief it.
A creator can be told to "make it feel authentic" and will still guess at the hook, the pacing and the moment the product appears. Those choices decide whether anyone watches past the first second, and they are the choices a template cannot make for you.
What Doomscroll looks for
What the research gives a UGC brief
The proof moment
Where the product appears, what is demonstrated, and how the reference made it believable.
The close
How the video ends and what it asks for, written as a line rather than a marketing instruction.
How it works
From reference to a brief a creator can film
Find comparable videos
Public UGC-style content in your category with visible traction.
Tag what is visible
First frame, hook type, pacing, proof, product integration, shot changes and call to action.
Write the script
An original script with the source attached, so the creator knows what is being tested.
Answers
Common questions
Does Doomscroll generate the UGC video itself?
No. It writes the script, opening shot, shot list and editing notes. You film it, brief a creator, or run it through whichever generation tool you already use. Doomscroll deliberately stops at the script rather than producing synthetic footage.
How is this different from an AI UGC video generator?
Generators start from your product description and produce footage. Doomscroll starts from real videos your audience watched, explains what is observably working in them, and writes a script grounded in that evidence. The output is a plan and a reason, not a rendered file.
Will the script copy the reference video?
No. It keeps the structural mechanic — how attention opens, how tension builds, where the payoff lands — and rebuilds the subject, wording and proof around your brand. Copying the source topic or its claims is treated as a failure.
Can I use it for paid ads as well as organic posts?
Yes. The research looks at organic short-form video, which is where most UGC formats originate. Whether the finished video is posted organically or put behind spend is your decision, and the script does not change.
A brief with a reason behind every line.
Founders, social teams and agencies use Doomscroll so the person holding the camera is not guessing. Every script names the reference it came from and the specific creative choice being tested, which makes the result readable afterwards.
Audience-specific directionObservable creative breakdownOriginal, ready-to-film script
Less searching. More filming.
Give Doomscroll your brand. Get a script you can test.
Start with a website or short description. Doomscroll follows the audiences, finds useful references and turns the strongest patterns into original work.
Find my next script