The first frame
What the viewer sees before deciding, and whether the product is present or deliberately withheld.
E-commerce
Scripts for products people scroll past.
E-commerce ads in short-form video are product videos built to survive a fast feed. Doomscroll researches the public videos already earning attention in your category, describes the hooks, pacing and proof it can observe inside them, and writes original scripts built around claims your store can truthfully make.
A product video competes with everything else in the feed, not with other product videos. The useful reference is often not from your category at all.
Research my brandYour product is not the interesting part.
Most store video opens on the product, which is the moment a viewer decides it is an advert and keeps scrolling. The videos that hold attention usually open on a situation, a frustration or a result, and reach the product later. Knowing which of those openings suits your product is the research problem.
What Doomscroll looks for
What gets examined in a product video
The demonstration
Which moment shows the product doing something, and how long the video waits before getting there.
The believability
What made the claim credible on screen — a visible result, a real setting, an unpolished delivery.
How it works
From store URL to a filmable script
Read the store
Pull the product, the positioning and the claims the site already supports.
Research the feed
Find public videos with traction that your buyers plausibly watch, inside and outside the category.
Write and attribute
Produce an original script with the source video and the reasoning for what transferred.
Answers
Common questions
Do I need to send my product catalogue?
No. A store URL or a short description is enough. Doomscroll reads the site, proposes the audiences it thinks you could reach, and asks you to confirm the direction before any research begins.
Will it invent claims about my product?
No. Scripts are built around what your own site supports. A reference that depended on a claim you cannot make is either adapted to a claim you can, or set aside. Inventing capabilities or results is treated as a failure.
Can it research videos outside my product category?
Yes, and it often should. A structure that works for a kitchen gadget can transfer to skincare. Doomscroll looks for the transferable mechanic rather than restricting itself to direct competitors selling the same thing.
Does it guarantee more sales?
No, and it will not claim to. A source video earning attention is evidence that one finished post worked; it does not prove which choice caused it or that your adaptation repeats it. Each script is framed as a test with one variable to measure.
A shoot list instead of a guess.
E-commerce teams use Doomscroll to decide what to film next without relying on whichever trend crossed their own feed that week. The output is a script, a shot list and a stated hypothesis about why this one is worth testing.
Audience-specific directionObservable creative breakdownOriginal, ready-to-film script
Less searching. More filming.
Give Doomscroll your brand. Get a script you can test.
Start with a website or short description. Doomscroll follows the audiences, finds useful references and turns the strongest patterns into original work.
Find my next script